Home Celebrity Ludovic de Saint Sernin is the new creative director of fashion brand Ann Demeulemeester

Ludovic de Saint Sernin is the new creative director of fashion brand Ann Demeulemeester

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Ann Demeulemeester has a new creative director: Ludovic de Saint Sernin (31). The Belgian fashion brand announced this on Instagram this morning. The first collection under the Saint Sernin will be shown during the Paris fashion weeks in March 2023.

In honor of the big news, the brand and the designer together posted six images of the Saint Sernin on Instagram, each time dressed in pieces from Demeulemeester’s archive. Belgian fashion photographer Willy Vanderperre captured everything on camera.

De Saint Sernin was born in Belgium and grew up in Paris, where he graduated from the École Supérieure des Arts Appliqués Duperré. The designer previously gained experience at major French fashion houses such as Balmain, and founded his own brand in 2017. He is best known for his gender-fluid creations and is loved by Dua Lipa, Hailey Bieber and Troye Sivan, among others.

Ann Demeulemeester herself distanced herself from her brand almost ten years ago, although she does maintain good contacts. The last creative director, Sébastien Meunier, saw his exit when the label was taken over in 2020 by Claudio Antonioli of the New Guards Group. He then announced that he wanted ‘a new energy’ for Ann Demeulemeester.

If these images are a harbinger, we are eagerly awaiting the first collection. It will be announced during the Paris fashion weeks in March 2023.

Below is a preview in the form of Saint Sernin’s most recent show.

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